What do we do?

What do we do?
We DO custom caps!!!

Wednesday, February 29, 2012


In life and in business we are always making decisions and/or choices. Some are very easy to make, others are not. Regardless of the size or type of decision we make, there are going to be consequences. People today just don’t seem to be willing to accept those consequences. When faced with a decision that does not go their way, many people try and figure out a way to avoid the consequences either by making an excuse, avoiding the issue or pushing the blame off on something or someone else. The biggest way to stop this is to hold yourself accountable. You should hold yourself to the highest standard. Accountability for decisions and choices is something that is lost on a good majority of people. Some people have the idea that “as long as I don’t take the heat for the mistake I am ok”. Not good. Blaming others for bad decisions will get you nowhere. Everyone makes mistakes, but in my opinion, it seems like people are not willing to admit it. "It's not my job man" or "it's not my fault" are common retorts when confronted with the bad decision and/or choice. Nobody is perfect, and by not holding yourself accountable for your mistakes you are becoming part of a bigger problem and are not using the unfortunate choice as a reason to grow and learn from that mistake. eStyleDrew!

Monday, February 27, 2012

Bigger is Not Necessarily Better!

In the early 2000’s it seemed that businesses were trending toward the moniker that “bigger is better”. With retailers selling items in bulk amounts and providing discounts for larger volumes, the consumer couldn’t help but fall into this trap. However, in today’s economy where so many businesses are struggling and people are being more cautious about where to spend their discretionary dollars - we are seeing a trend in quality over quantity. Bigger is not always better and that is what many successful companies have proved. As a consumer, I know I want the best product or the most convenient package - not the biggest. When I spend my hard earned money, I will get a brand I trust, not some generic package that has more content that I either won't use, or will go bad before I do use it. Consumers trend toward this way of thinking, forward-thinking companies are adjusting. More is not always better. As more and more consumers trend toward this way of thinking companies are adjusting. eStyle Drew 815-363-9700

Thursday, February 16, 2012

It's a beautiful day in the neighborhood.....

Sometimes we are so driven that we forget to stop and "smell the roses". Life takes us in 100 different directions - customers are needy, employees need training and moral support, plus challenges and opportunities tend to pile up faster than we can handle them. But - in the grand scheme of things, what is most important about this day? Small daily crises, or the big picture - we are alive and well AND the sun is shining. We are doing the best we can given whatever situation arises. We tend to take our jobs so seriously, that we don't see the humor and beauty in every given day. Take time to "smell the roses", and life's little challenges will fall into perspective. Your family, customers and employees will appreciate it!!!

Wednesday, February 15, 2012

Wow, I notice a TREND!

Ladies and Gentlemen, I notice a trend! I have been in my business for about 15 years. At the time I started, the push was for high volume, commodity aerosol over caps. Price was prime - there was no such thing as a purchasing agent willing to pay more than he/she had to. Products and molds were outsourced because the prices were much cheaper than the products made in the USA. Slowly but surely, that trend is changing. Now, more and more customers are looking for the unique and innovative products to accentuate their brand names. They would like to see their products made in America AND, the big and, they are willing to pay a bit more for the privilege. My company is young, but has grown in double digits over the last five years (yes, even during the "recession"). What we offer is service, speed to market and innovation. That, my friends, is the name of the game for the new millenium.

Sunday, February 12, 2012

You want what? When? WOW!

Recently I’ve noticed a very disturbing trend. That is, in this day of instant messaging and smart phones, response times are not getting any faster. As a matter of fact, as people are getting more and more overloaded with requests for their time, response times are getting a lot slower. Customer service is what makes businesses go from average to above average. With all the interconnectivity in the world today shouldn’t people be responding to questions faster and faster? It seems like in the smart phone age, customer service should be improving tenfold. I am not seeing that happen. "Leave your name and number, I'll get back to you as quickly as possible". That translates to NEVER. "I need a quote now" - that does not mean a week from now. Because of the reliance on expedited communications, companies have assumed that faster communication automatically increases productivity and have consequently reduced the number of people capable of providing customer service. The outcome is that more demand for customer service has arisen from this ease of communication and simultaneously the number of people capable of fulfillment has decreased. Moving forward, hopefully all companies improve their customer service, and excellent customer service becomes a standard not an exception. Drew and Faye

Friday, February 3, 2012

Too connected?

I was thinking, as I set up eStyle's Facebook page, LinkedIn business profile and Twitter, if it isn't possible that we are TOO connected. Because of the use of social media and smart phones, contact is just a text or email away. Everything, it seems, is important. Gone are the days where you kept an idea in your head until you actually had time to think about it and then talk about it. Nowadays, we tweet, text or facebook that thought immediately - without giving it time to set in our head and decide how we wanted to present that idea. Sometimes an instant reaction to something isn't necessary or even wise. As a matter of fact, sometimes you should let a day or two go by before you answer a problem, because in two days....it might not still be a problem! We are a society of instant gratification. Speed to market is a company's ace in the hole. But in going for speed, sometimes you lose sight of the total picture and get bogged down by answering tweets, comments, emails - etc. Take a few moments to really brainstorm and think your thoughts through. It WILL benefit you in the long run and save alot of angst from your partners (and/or team). Faye

Thursday, February 2, 2012

The times, they are a'changing....

Innovation is something all the best companies have. Companies like Apple and Nike are constantly updating their products and creating new ways to reach their customers. Not all companies are as big but they can still figure out ways to be innovative and creative on a smaller budget. Success comes when companies are thinking two and three moves ahead. Successful companies are always able to reinvent themselves and stay ahead of the times. There are many different ways to do so especially in today’s day and age. The big thing in today’s economy is social media. What if any value does it give us? Is there a dollar amount that each “likes”, “follower”, “friend”, gives us. Innovating new ways to reach customers and make new products is something each company must do in order to grow. How will you stay ahead of your competition? Drew H. Customer/Sales Support 815.363.9700