What do we do?

What do we do?
We DO custom caps!!!

Friday, October 14, 2011

Social Media

I have often wondered about the benefits of Socia Media - to do or not to do, that is the question! I realize that Blogging, Facebook and Twitter will probably not help me sell my caps. However, LinkedIn does connect me to decision makers so it is a viable "business" solution. But my Blog, Facebook page and Twitter - they delve into the person behind eStyle Caps and Closures. They allow me to share my company's belief, mission statement and also my company's vision on how to make this world a better place in which to live. These things are neither negative or positive, but does allow me to socialize and get my message to a larger audience than if I did not participate. There will be pros to social media and there will also be negatives. But isn't that life? Not everyone agrees with what you think and do, and we are all entitled to an opinion. So, I have decided to make the LEAP. Social Media here I come. "Like" my facebook page, add my twitter name to those you follow, and read my blog. Let's share some dialogue! Any by the way, do you wanna buy some caps????

Thursday, April 28, 2011

Complaints are good business.....

Complaints against a competitor have always been viewed as an opportunity to get new or more business when, in reality, the best opportunities for new and improved business originate from complaints against ourselves.

Not too long ago, one of my customers had cause to complain about a product we sent them. I wish I could say it was our first complaint, however, it was the first complaint that we viewed as an opportunity for professional growth.

If things are always going smoothly then there is little opportunity to learn about our customers and our own strengths and weaknesses. It is a test of character to be able to meet a challenge head on and turn it into a golden opportunity instead of a disaster. A complaint turned into a compliment is the best word of mouth advertising you will ever have.

The original result of the complaint was fingerpointing, discouragement and a growing hostility between the customer and each of the companies who, at one time or another, touched the product on its way to the consumer. Of course, all this bickering did was magnify the failure rather than focus on the problem.

We stepped into the fray to take responsibility for identifying the root cause of the problem. There was an almost audible sigh of relief from everyone else touching this situation. As we worked backwards from the unacceptable results to identify the root cause, our credibility with the ultimate customer and with each of the parties involved in creating the final product grew.

Our research brought us into immediate contact with individuals who previously were unreachable. We not only worked our way through the issues, we began developing relationships with the people who are in a position to direct request for quotes just as easily as they could aim their guns of displeasure.

Upon determining the cause of the complaint, we immediately took steps to modify our procedures and provide replacement parts. Internally this helped us to improve our procedures and externally took what could have been a disaster and turned it into a customer satisfaction experience.

As our customer told us - we are none of us 100% perfect (although that is what we strive for). What separates the men from this boys is how a company responds to challenges put in their path.

I hope, by sharing this little bit of professional angst, I have given you some ideas that you can put in place to help your company through a potentially turbulent time.

Monday, February 21, 2011

We are ALL self-employed!


I read a truism once that stated that we are all self-employed, regardless of who we get our paychecks from. I've thought alot about that lately.

It is so easy to blame our fate in life to extenuating circumstances. However, YOU are the one in charge in the morning on how your attitude will be that day, what you will wear, if you will arrive at work on time, etc. In doing so, you influence how you perform your job each and every day.

Have you said "it's not my job" more than once? Remember, you are self-employed! Your employer is YOU. Everything is your job if you choose it to be.

Your aspirations should reflect your values. A good work ethic will always win in the end. Do you want that promotion? Do you want to excel in your hobby - your passion? Then control how you get up in the morning and don't let outside influences guide how you will spend your time and interact with your peers.

As an employer myself, the first thing I look for in a new employee is self-direction. A good attitude can't be taught - and it proves to me that my new employee is "self-employed". I want my employee to see themselves in the job that they want, and to work hard to get there. But, it has to reflect what THEY want, or they will never be happy.

We all have portions of our job that we don't enjoy. But going at it with a smile on your face, and a goal in your mind - makes the day fly by while it also makes your "boss" notice you and your attitude. Remember, while you can't control the fact that you NEED to work, you can control your attitude while you are doing that work. And in doing so - your chances of getting to where you want to be in life are greatly improved!

Have a GREAT day!